By Carrie Ghose - Staff reporter
March 30, 2022, 06:54am EDT
The focus group that renamed a Columbus insuretech startup worked for "a few glasses of wine and cheese and charcuterie," the CEO said.
Meet Poppins Health, the all-digital administrator of small-business health plans previously known as UnifiHealth. Although fond of the "simplify with Unifi" tagline, co-founder and CEO Ross Klosterman said the original name sounded too much like a legacy insurance behemoth.