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Meet Poppins Health: A Columbus insuretech rebranded to reflect core values

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By Carrie Ghose - Staff reporter

March 30, 2022, 06:54am EDT

The focus group that renamed a Columbus insuretech startup worked for "a few glasses of wine and cheese and charcuterie," the CEO said.

Meet Poppins Health, the all-digital administrator of small-business health plans previously known as UnifiHealth. Although fond of the "simplify with Unifi" tagline, co-founder and CEO Ross Klosterman said the original name sounded too much like a legacy insurance behemoth.

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