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Poppins Health Announces Rebrand

Poppins Health Announces Rebrand and Key Leadership Hires Led by Need for Better Healthcare Options for Small Businesses

Innovator of Modern Health Plan Sees Impressive Growth Within its First Year


March 22, 2022 · 3 min read

COLUMBUS, Ohio, March 22, 2022 /PRNewswire-PRWeb/ -- Today, Poppins Health (formerly UnifiHealth) is revealing its new name through their ongoing momentum while executing key hires and strategic partnerships. These are key developments for the company and more importantly, for the small business owners they serve. Nearly 80 percent of small businesses reported health insurance costs affecting their profitability and forcing them to opt out of providing health insurance benefits, according to a recent study. Poppins Health is modernizing health plans to provide greater transparency, affordability and quality care for small businesses and their employees.

"Inflated healthcare costs are a huge issue in our country and small businesses, in particular, have had their hands tied when it comes to providing options for employees that are both accessible and cost-effective," said Ross Klosterman, co-founder and Chief Executive Officer, Poppins Health. "Our health plan is one that businesses can actually afford paired with quality coverage and care that people really need."

With Poppins Health, which can lower company healthcare costs by 20 percent, employees gain access to innovative primary care providers, are free to see any provider they want, and can know their out of pocket costs in advance of an appointment or surgery. Together these pillars simplify the experience and ensure employees are able to find and afford high quality care.

Other highlights include:

  • No deductibles or coinsurance
  • Access to primary care physicians that have more time for their patients
  • Dedicated Poppins Health Navigation Team to support members throughout their healthcare journey
  • Virtual options for both primary care and specialist visits for ease and convenience

Poppins Health has grown through various strategic partnerships, including newly formed collaborations with leading healthcare technology providers, as well as Advanced Primary Care (APC) partners like Marathon Health and Firefly Medical Group.

"Marathon Health and Firefly Medical Group share our vision of providing better health outcomes and more affordable healthcare for everyone," added Olivia Cameron, co-founder and Chief Product Officer of Poppins Health. "We are committed to building our network with innovators who will help us expand our capabilities and ultimately, better serve our members."

In addition to its partnership program, Poppins Health has grown its team to address the growing demand for its approach, including quadrupling its headcount in less than a year. Among the appointments - former Vice President, Managed Care for National General Benefits and Director of National Network Operations at Humana, Bill Niehaus, who joins as Head of Clinical Partnerships; along with former Executive Vice President at Proactive MD, Justin Leigh as Head of Clinical Integrations; Jolene Coffman, who joins as Head of Operations, played an influential role in the start-up of Bright Health, now a publicly traded company; Nisha Parikh, former VP of Marketing and Channel Partnerships at AccessElite, joins as Head of Marketing; and Jesse Gomez, Head of Growth, who previously held leadership roles at Apostrophe Health and BridgeHealth.

"Our leadership team brings a wealth of expertise and knowledge to Poppins Health and we are thrilled to have them on board as we bring our approach to market," said Brodie Stone, co-founder and Chief Revenue Officer, Poppins Health. "Our team is the most important input to drive real change for our small business customers and their employees."

The company recently secured $6.9 MM in Seed Financing, led by Anthemis with participation from Echelon Capital, Flare Capital, Digitalis Ventures and Great Oaks VC. For more information about Poppins Health and its innovative approach, visit

About Poppins Health

Poppins Health is transforming employee benefits for small business owners by modernizing their health plan. By partnering with innovative primary care providers and simplifying how people pay for care, Poppins Health places the member at the center of the healthcare experience and lowers the cost of health insurance for small business owners. With Poppins Health, small businesses can now deliver a better healthcare experience for employees and their families.

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